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Branding Opportunities for Info Savvy Companies
A recent study by the Wheaton Business School reveals the challenges businesses face from the exponential growth of data, knowledge and social media with their ability to capitalize on the utility of...
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Smart Companies are Realizing Social Media Needs Vigilant Risk Management
Many business owners often start a social media engagement without a clear strategy for handling bad publicity when it happens. The operative word here is “when” not “if”. Having a plan in place...
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The Evolution of Branding: How Brisk Ice Tea taps the Power of Customer...
There has been a fundamental shift in the way branding and tradition business principles are practiced. The internet, social media and the increasing power of mobile devices has turned many accepted...
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Cutting through the noise, does Big Data equal Big Profits or Big Headaches
Big Demand for Big Data brings Big Profits? Lately Big Data has made some very obvious, yet subtle, inroads targeting specific users with specific ads and content to their screens. One prime example is...
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Last Week in UX Today – 22 June 2015
Here are a few articles I found last week that I thought you would find worthwhile: Where Social Media and SEO Fit in Today’s Content Marketing Mix Content marketing is one area of specialization...
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